Privacy policy

    The XY ("we", "us", "our") respects your privacy. This policy explains how we handle the personal information you give us through this website, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This is our pre-launch policy and we will update it as the business grows.

    What we collect

    • Information you give us: your name and email address when you join one of our lists (the XY Brief, the 100 Club, the services waitlist, or merch).
    • Information collected automatically: basic usage data such as your device, browser, and how you found and used the site, through analytics and cookies.

    How we use it

    • To send you the XY Brief and the updates you have asked for.
    • To let you know when the 100 Club, our services, or merch go live.
    • To understand how the site is used and to improve it.
    • We only send you marketing you have opted into, and every email carries an unsubscribe link.

    Who we share it with

    • Beehiiv, our email platform, which stores your details and sends our emails.
    • Google Analytics, which provides our website analytics.
    • These providers may store and process data outside Australia, including in the United States. We share only what is needed for these services to work, and we do not sell your information.

    Cookies and analytics

    • The site uses cookies and similar tools for analytics. You can control cookies through your browser settings.

    Keeping your information safe

    • We take reasonable steps to protect your information and to keep it only as long as we need it.

    Your choices

    • You can unsubscribe from our emails at any time using the link in any email.
    • You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, by emailing us.

    Contact

    Last updated: 24 June 2026.